We’re exposed to branding on a daily basis, whether we realize it or not.  Most people assume that a company's logo is their brand. While this answer is correct, it does not encompass the totality of a brand.  A company’s logo is a major component of their brand, but a brand is more than the logo or  a specified set of colors.  It has an element that is intangible – a feeling.  A good brand will evoke a response from the viewer – a memory, a desire, an affinity for the products and/or services that are provided under the brand.

It is this intangible that makes branding a major challenge.  It’s not just that the logo has to be certain colors, or in a specific location on the page or packaging, it’s that the other elements that surround it must emphasize and support the intangible aspect of the brand.

Alice Pettey Designs can help you with the development of your company's brand.